Heineken Experience in Amsterdam Tickets and Tours

Discover the world of beer with a tour of the Heineken Experience in Amsterdam - feel the history and savour every moment!

Heineken Experience in Amsterdam Tickets and Tours

Other popular activities in Amsterdam

More about: Heineken Experience in Amsterdam Tickets and Tours

The beer culture of the Netherlands is well known and there are many brands of beer created in Holland, but Heineken beer is the one we've all heard of and tasted on more than one occasion. If you are visiting Amsterdam, you can (and should) take the opportunity to visit the Heineken brewery at its famous Heineken Experience. I'll tell you how.

The best option

Amsterdam Heineken Experience Tickets

Learn about the brewing process of Amsterdam's most popular beer and taste it.

With your tickets for the Heineken Experience you can visit the brewery, discover its history and taste it for yourself with the two drinks included.

Discover everything there is behind Holland's most exported product with this tour of the Heineken brewery, where you'll go through all the stages of beer production. From fermentation to bottling, you will learn all about the evolution of this drink, one of the most consumed in the world.

Thanks to the audio guide included in this ticket, you will have the chance to delve into the popular Heineken brand and learn the secrets of the most international beer. And of course, you'll have the chance to try up to two glasses so you can see for yourself the taste of this exquisite blend of barley, hops and water.

Why I like this option: for just 20 euros you have access to the Heineken brewery in Amsterdam where you can discover the history of beer and also taste it.


The most complete option

Amsterdam Offer: Canal Cruise and Heineken Experience Tickets

Amsterdam's two must-see experiences at the best price

Book your Heineken Experience together with a canal cruise to get the best price on the city's most popular attractions.

Duration: 3 hours

With this pack you can take a guided tour of the old Heineken brewery, where they will explain the process of brewing beer, one of the most prized goods in Holland. Although the explanations at the brewery are always in English, you can download an APP to follow all the instructions and understand what they are explaining.

In addition to the visit to the Heineken Experience, you can relax on one of the typical cruises that ply the city's canals. The boats leave every half hour, which gives you more flexibility when choosing your timetable.

Why I like this option: This is the most complete and convenient option if you are thinking of enjoying both experiences. Buying them together will save you time at the ticket office and money, as it is cheaper than buying them separately.


Access the Heineken Experience with the Amsterdam Pass

The canals on a beautiful summer's day
The canals on a beautiful summer's day

Another way to experience the Heineken Experience (the best if you're spending a few days in the Dutch capital) is to buy the Amsterdam Pass. It is the only tourist pass in the city that includes this visit among its attractions and also adds the possibility of going on its various canal cruises.

This pass will give you access to more than 30 museums and attractions in the capital, from cultural to leisure attractions. From the must-see Rijksmuseum or the Tassenmuseum Amsterdam, a magnificent 17th-century canal house that forms part of the Amsterdam Canal Ring Area, a UNESCO World Heritage Site, to the fun attraction of the Amsterdam Dungeon, the interesting Museum of the Canals or the famous A'dam Lookout.

All this without queuing and saving up to 50% on your individual tickets, as well as the possibility of unlimited travel around the city on board one of its tourist buses or one of the pleasant cruises that travel along the capital's famous canals. You can personalise this card and choose to use it for 1, 2, 3 or 5 full days. I leave you here a link to my practical guide on Amsterdam Tourist Cards so you can read more.

What is the Heineken Experience?

Fermentation vats| ©charlotteshj
Fermentation vats| ©charlotteshj

This experience is located inside the original Heineken family brewery built in the centre of Amsterdam in 1867 to produce all the brand's beverages until, given the great demand for beer in the 1980s, the company had to move to a larger plant on the outskirts. This is how, in 2001, the Heineken Museum was created to make the most of this building with so much history behind it.

In its interactive tour and thanks to an audio guide available in several languages, including Spanish, you will learn about the origin and evolution of this renowned brand, its natural ingredients and secrets and the real processes for making Heineken beer, while you walk among the huge copper tanks that were originally used in its production and you can even try to make your own beer for a day!

There is also an APP with a guide to the Heineken Experience, which you can download to get the most out of your tour, which lasts an hour and a half. Millions of visitors experience the Heineken Experience every year, so if you don't want to miss out, I recommend getting your skip-the-line ticket in advance.

Book tickets for the Heineken Experience

Timetable of the Heineken Experience

Heineken Experience ticket| ©Elroy Serrao
Heineken Experience ticket| ©Elroy Serrao
  • Monday to Thursday from 10:30 am to 7:30 pm. Last admission at 17:30
  • Friday to Sunday and every day in July and August from 10:30am to 9:00pm (last admission at 7:00pm).

How to get to the Heineken Experience

Amsterdam tram| ©Sandro Gonzalez
Amsterdam tram| ©Sandro Gonzalez

The Heineken Museum is located in the centre of Amsterdam and is easily accessible by tram on lines 7, 10, 16, 24, 25 and 78.

Book tickets for the Heineken Experience

Other places of interest near the Heineken Experience

Van Gogh Museum| ©Alan de la Cruz
Van Gogh Museum| ©Alan de la Cruz

The Heineken Museum is ideally located close to several other attractions that are also worth a visit during your trip to Amsterdam. Two of the city's must-see museums are close by, including its main art gallery with over 8000 works of art, the Rijksmuseum, 492 metres away, and the city's second most visited museum, the wonderful Van Gogh Museum, which exhibits over 200 original works by the Dutch painter.

Nearby, about 600 metres away, you can visit the amazing house of Amsterdam's ruling Van Loon family at their Valoon Museum on Keizersgracht. About 960 metres away you should visit the Flower Market, where the locals of the city usually buy their seeds, gardening supplies, plants and flowers because it is a veritable orchard with hundreds of species and tulips of all colours, as the emblematic flower that it is in the Netherlands.

I also recommend that you take advantage of your day at the Heineken Experience to eat a pannenkoeken, a typical Dutch-style pancake, with sweet and savoury fillings, which is really typical in this city. Nearby you'll find one of the best places to try them, at De Carrousel Pannenkoeken, at H.M. van Randwijkplantsoen 1, a curious restaurant built on top of an old carousel.

Other interesting things to do in Amsterdam

Rotterdam| ©crash71100
Rotterdam| ©crash71100

If in addition to falling in love with Amsterdam you want to take advantage of your trip to discover its surroundings, you are in luck, because there are many day trips that will take you to the famous Dutch windmills, its tulip fields and its most famous cities, such as Rotterdam or The Hague. To help you choose your excursion, I've put together this handy guide: 5 Best Day Trips from Amsterdam. If you allow me, I recommend my favourite, Bruges. I'll tell you about it here: Day Trips to Bruges from Amsterdam.

Book tickets for the Heineken Experience

Frequently Asked Questions

  • What do you do during a Heineken Experience?

    The Heineken Experience is actually a self-paced tour through the Heineken brewery. You will have the opportunity to learn all about Heineken's heritage and innovations, the brewing process, and, to finish the tour, you will enjoy two genuine Heineken beers.

  • How long does a Heineken Experience last?

    The tour officially lasts 1.5 hours, however, as it is a self-paced tour most visitors extend the experience to 2 or 3 hours, the perfect time to immerse themselves in the history of the brewery and the production of the beer.

  • Is the Heineken Experience suitable for children?

    The Heineken Experience is suitable for children, especially because of the various interactive experiences on offer. Please note that although children under 11 can enter for free, they still require a ticket. Children between the ages of 11 and 17 can access the experience with a reduced ticket.

  • Is it possible to enter the Heineken Experience with the Amsterdam Pass?

    Yes, the Heineken Experience is one of the attractions included in the Amsterdam Pass.

Reviews from other travellers

4.7
· 5759 Reviews
  • A
    A.
    5
    (0 Reviews)
    An unforgettable experience, cruising the canals of Amsterdam and discovering the history of a famous brewery - highly recommended!
  • J
    J.
    5
    (0 Reviews)
    I loved the interactive experience at the old brewery, it really immerses you in the history of beer, but the canal cruise was a bit slow and less exciting than expected.
  • L
    L.
    5
    (0 Reviews)
    I loved the experience of visiting a brewery and seeing the city from the water. I highly recommend it.
  • G
    G.
    5
    (0 Reviews)
    I loved the combination of beer and boat trip. The brewery tour was interesting, but the canal cruise.... simply unforgettable!
  • G
    G.
    5
    (0 Reviews)
    The Heineken Experience was an explosion of fun with my friends, and the Amsterdam canal cruise was simply spectacular!